Aashna Shroff is an Indian fashion and beauty influencer, YouTuber, and entrepreneur who is considered one of the pioneers of the blogging industry in India. Founder of “The Snob Journal,” she has built a massive digital empire known for its high-quality aesthetic, luxury fashion content, and relatable lifestyle vlogs. She is widely recognized for her consistent presence in the digital space and her high-profile relationship with singer Armaan Malik.
Listen to an introduction about Aashna Shroff
Name: Aashna Shroff (Hindi: आशना श्रॉफ)
Date of Birth: August 4, 1993
Height: 1.65 m (5 ft 5 in)
Place of Birth: Mumbai, Maharashtra, India
Family:
- Father: Name not publicly widely cited; her parents are separated.
- Mother: Kiran Shroff. She is a former model and has worked in the Indian film industry as a producer.
- Spouse: Armaan Malik (Fiancé). He is a celebrated Indian playback singer and songwriter. They got engaged in August 2023.
- Children: None.
- Siblings: She has a younger sister named Khushi Shroff.
Profession: Fashion Influencer, YouTuber, Entrepreneur
Nationality: Indian
College or University Attended:
- Mithibai College, Mumbai (HSC).
- London College of Fashion, London (studied Fashion Business).
- New York Film Academy, New York (studied Editing).
Biography and What Famous For:
Aashna Shroff was born and raised in Mumbai. She had an early interest in the creative arts and fashion. Before finding her footing as an influencer, she experimented with various career paths, including preschool teaching and online retailing.
She became famous after launching her blog, “The Snob Journal,” around 2013-2014. Initially an extension of her online store, “The Snob Shop,” the blog quickly gained traction for its curated fashion advice and Shroff’s personal style. She was one of the first wave of Indian creators to professionalize Instagram blogging and YouTube vlogging, setting a benchmark for visual quality in the Indian influencer community.
Aashna is famous for her “Pinterest-worthy” feed, extensive travel vlogs, and luxury brand collaborations. Her content spans fashion hauls, beauty tutorials, and home decor. She has worked with global prestige brands such as Dior, Chanel, L’Oréal, and Maybelline.
In 2023, she made headlines across the country following her romantic engagement to long-time partner and pop star Armaan Malik. The proposal and subsequent celebrations were widely covered in Indian media, further elevating her public profile. Beyond content creation, she is also an entrepreneur, having co-founded a home decor brand called “The Snob Home.”
Career Highlights:
Digital & Entrepreneurship:
- The Snob Shop (2013) – Launched an online fashion store (Facebook page).
- The Snob Journal (2014) – Launched her fashion and lifestyle blog which evolved into her primary brand.
- The Snob Home (2020) – Co-founded a home decor and lifestyle brand.
Awards and Recognition:
- TEDx Talk (2017) – Delivered a talk titled “How I turned my hobby into a career” at St. Xavier’s College, Mumbai.
- Cosmopolitan India Blogger Awards (2019) – Won ‘Influencer of the Year’.
- Paracosm of Art (2021) – Featured in this curated art exhibit.
- Exhibit Magazine (2022) – Featured on the cover as a top tech influencer.
- Pinkvilla Style Icons Awards (2023) – Nominated/Awarded in the Super Stylish Influencer category.
Media Appearances:
