Yuya

Celebrity

Yuya is a hugely popular Mexican beauty vlogger and YouTuber. She is considered one of the most influential Spanish-speaking content creators, known for her engaging beauty tutorials, DIY projects, and lifestyle content.

Name: Mariand Castrejón Castañeda (professionally known as Yuya)

Date of birth: March 13, 1993

Height: Approximately 5 feet 2 inches (1.58 m)

Place of birth: Cuernavaca, Morelos, Mexico

Family:

  • Parents’ names: Maribel Castañeda (mother) and Sergio Andrés Castrejón (father). Her full name, Mariand, is a combination of her parents’ names.
  • Siblings: Sergio Castrejón (younger brother), who also has a YouTube channel.
  • Spouse: She is in a relationship with Mexican singer and musician Siddhartha. There is no public information about a formal marriage.
  • Children: Mar (son, born 2021), with Siddhartha.
  • Relatives: As mentioned, her brother Sergio Castrejón is also a YouTuber.

Profession: YouTuber, beauty vlogger, entrepreneur, author.

Nationality: Mexican

Religion: Information not consistently available.

College or university attended: Information not widely publicized.

Biography and What Famous For:
Yuya began her YouTube channel, originally named “lady16makeup,” in 2009 after winning a YouTube makeup contest. Her unique style, clear tutorials, and friendly personality quickly resonated with a massive audience. She was one of the early pioneers of beauty content on YouTube in the Spanish-speaking world, and her influence rapidly grew beyond Mexico to all of Latin America and beyond.

She is famous for:

  • Her YouTube channel: Yuya’s channel is one of the most subscribed YouTube channels globally, especially within the beauty and lifestyle categories. She creates content ranging from makeup tutorials and hair care tips to fashion hauls, cooking recipes, and DIY crafts.
  • Her approachable and positive personality: Her warm demeanor and relatable content have endeared her to millions of “Guapuras” (beauties), as she affectionately calls her followers.
  • Entrepreneurial success: Yuya has successfully leveraged her online fame into various business ventures. She has launched her own makeup line, “Yuya Maquillaje,” which includes cosmetics, nail polish, and fragrances, available in major retailers. She has also released books, including “Los Secretos de Yuya” (Yuya’s Secrets) and “Dale un Giro a Tu Vida con Yuya” (Give Your Life a Twist with Yuya).
  • Breaking barriers for content creators: She is often cited as a prime example of how digital content creators can achieve mainstream success and build thriving businesses independently.
  • Global recognition: Beyond her massive online following, she has been recognized by Forbes as one of the most influential Latin American YouTubers and has been featured in various international publications.

Yuya is a testament to the power of authentic content and personal branding in the digital age.

Have participated (Selected):

  • YouTube channel “Yuya” (formerly “lady16makeup”)
  • Yuya Maquillaje (makeup line)
  • “Los Secretos de Yuya” (book)
  • “Dale un Giro a Tu Vida con Yuya” (book)
  • Collaborations with various brands and fellow content creators.
  • Public appearances at beauty and influencer events.