Aaliyah Jay is an American beauty influencer, YouTuber, and entrepreneur who rose to prominence through her engaging “Storytime” videos and glamorous makeup tutorials. Known for her bold fashion sense and transparency regarding cosmetic enhancements, she has built a massive following across social media platforms, establishing herself as a leading figure in the beauty and lifestyle digital space.

Name: Aaliyah Jay

Date of Birth: June 23, 1994

Height: 1.63 m (5 ft 4 in)

Place of Birth: Boston, Massachusetts, U.S.

Family:

• Parents: Information not publicly detailed, though she has featured her mother in videos.
• Siblings: She has discussed her siblings in her vlogs.
• Relationships: She has been in high-profile relationships often discussed in her “Storytime” content.

Profession: YouTuber, Beauty Influencer, Entrepreneur

Nationality: American

College or University Attended: She attended a performing arts high school but information regarding university is not publicly highlighted.

Biography and What Famous For:

Aaliyah Jay launched her YouTube channel in 2011, initially focusing on beauty and fashion. She gained significant traction and viral fame through her candid “Storytime” videos, where she narrated personal, often dramatic, life experiences with humor and relatable storytelling. This format helped her build a loyal fanbase that felt a personal connection to her.

She is famous for her “IT Girl” aesthetic, providing makeup tutorials that range from everyday looks to high-glam transformations. Unlike many influencers of her time who denied cosmetic procedures, Aaliyah Jay became well-known for her openness about her plastic surgery journey, sharing details about her experiences to educate and inform her audience.

Beyond content creation, she has leveraged her influence into entrepreneurship. She is known for her fashion hauls and style advice, which often feature luxury brands mixed with accessible fashion. She has collaborated with major beauty brands and launched her own clothing and merchandise lines, solidifying her brand beyond just video content.

Aaliyah Jay is famous for her authenticity, her influence in the urban beauty community, and her ability to set trends in makeup and fashion among Gen Z and Millennials.

Career Highlights:

Social Media Presence:

• YouTube: Multi-million subscriber base with hundreds of millions of views.
• Instagram: Major influencer with millions of followers, known for high-engagement fashion posts.

Business Ventures:

• Twisted Saints: A clothing brand she launched, reflecting her personal style.
• Brand Collaborations: Has worked with numerous beauty and fashion brands for sponsorships and affiliate marketing.

Notable Content Types:

• Storytime Series (Viral personal narratives)
• Fashion Hauls (Luxury and fast fashion reviews)
• Makeup Tutorials (Get Ready With Me, glams)
• Vlogs (Lifestyle and travel documentation)